Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
- Demographic targeting
- Similar Audiences
- Custom Affinity audiences
- In-Market audiences
The correct answer is: In-Market audiences
In-Market Audiences are a powerful way to drive consideration among people who are actively researching and intending to buy new products or services.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration