Last Updated on 2 weeks by School4Seo Team
Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.
- Demographic targeting
- Similar Audiences
- Custom Affinity audiences
- In-Market audiences
The correct answer is: In-Market audiences
Explanation: Steve should try In-Market Audiences.
In-Market Audiences are designed to reach users who are actively researching or comparing products and services within a specific category. Since Steve wants to reach new customers actively looking to purchase similar products, In-Market Audiences are the perfect fit. This targeting option focuses on users who have shown strong purchase intent, increasing the likelihood of conversions. It ensures Steve’s ads are shown to users who are most likely to be interested in his products, making his Display campaign more effective.
In-Market Audiences are a powerful way to drive consideration among people who are actively researching and intending to buy new products or services.
