Home » Google Display Advertising Exam » Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Steve should try In-Market Audience if he wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his.


  • Demographic targeting
  • Similar Audiences
  • Custom Affinity audiences
  • In-Market audiences

The correct answer is: In-Market audiences

In-Market Audiences are a powerful way to drive consideration among people who are actively researching and intending to buy new products or services.

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