Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.
- In-Market Audiences
- Affinity Audiences
- Dynamic Remarketing
- Demographic Audiences
The correct answer is: Demographic Audiences
Demographic audiences can best help the new company of sporting equipment, reach the users who are senior citizens over the age of 65 and having an interest in sports. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness