Home » Google Display Advertising Exam » An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

Automated bidding is the one automation model that Smart Display campaigns provide to an agency, who is interested in using automation to more effectively manage his Google Display campaigns.

An agency is interested in using automation to manage their Google display campaigns more effectively. What’s one automation model that display campaigns provide?

  • Automated rule creation
  • Automated video production
  • Automated YouTube video creation
  • Automated bidding

The correct answer is: Automated bidding

One of the core automation models that drive Smart Display campaigns is automated bidding. Instead of bidding manually, you specify a Target CPA or Target ROAS you’d like to achieve and Google will manage the CPC bids on a per-auction basis, based on the likelihood that the auction will generate a conversion.

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