Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.

  • In-Market audiences
  • Demographic targeting
  • Custom Intent audiences
  • Similar Audiences

The correct answer is: Similar Audiences

To extend Google Display Remarketing campaign Kim should choose a Similar audience. Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible lists.

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