Kim should choose Similar Audiences to accomplish her goal of expansion through Google Display remarketing campaign.
- In-Market audiences
- Demographic targeting
- Custom Intent audiences
- Similar Audiences
The correct answer is: Similar Audiences
To extend Google Display Remarketing campaign Kim should choose a Similar audience. Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible lists.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration