Home » Google Display Advertising Exam » Marta’s Display campaign has delivered results beyond her expectations. She knows she increases returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

Marta’s Display campaign has delivered results beyond her expectations. She knows she increases returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.

  • By finding areas of her total budget that could contribute to marketing.
  • By determining which of Google’s ads are most appropriate for her brand.
  • By teaching her employees the fundamentals of personal budgeting.
  • By optimizing her available ad budget for maximum growth.

The correct answer is: By optimizing her available ad budget for maximum growth.

Explanation: Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns.

Read more here: https://support.google.com/google-ads/answer/10013084

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