Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses

Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.

  • Control
  • Simplicity
  • Automation
  • Reach

The correct answers are: 1. Simplicity, 2. Automation and 3. Reach

Benefits of Responsive Display Ads

The benefits of using Responsive Display Ads are Automation, Reach, and Simplicity. Not only do Responsive Display Ads look great, but they also perform.

  1. Automation: Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history
  2. Reach: The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any native or non-native ad slot. 
  3. Simplicity: By using Responsive Display Ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns and dedicate more time to performance improvement.

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