Home » Google Display Advertising Exam » Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.


  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports enthusiasts.

The correct answer is: Affinity Audiences allow her to reach sports enthusiasts.

With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. She can choose from over 100 segments based on online behavior.

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