The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.
- Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
- Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
- Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
- Affinity Audiences allow her to reach sports enthusiasts.
The correct answer is: Affinity Audiences allow her to reach sports enthusiasts.
With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. She can choose from over 100 segments based on online behavior.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration
