Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google…

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Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports enthusiasts.

Correct Answer is: Affinity Audiences allow her to reach sports enthusiasts.

The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts. With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. She can choose from over 100 segments based on online behavior.

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