Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

  • Google Ads Certification Exam – All Q&As
    • * Updated on 05-November-2019
    • * 100% Moneyback Guarantee
    • * Score 95% to 100%

Correct Answer is:
Affinity Audiences allow her to reach sports enthusiasts.

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The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts. With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. She can choose from over 100 segments based on online behavior.

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