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Home » Google Display Advertising Exam » Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

Last Updated on 6 days by School4Seo Team

Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.


  • He wants to create dynamic call-only ads to reach specific audiences.
  • He wants to engage users who intend to purchase his products and are actively researching them.
  • He wants to use Google’s automation technology to grow direct sales of his products.
  • He wants to get his newest product in front of as many people as possible.

The correct answer is: He wants to get his newest product in front of as many people as possible

Explanation: Colin chose “Build awareness” as his marketing objective because he wants to get his newest product in front of as many people as possible.

“Build awareness” is designed to maximize visibility. Display campaigns are effective for this because they reach a vast audience across the internet. By selecting this objective, Colin prioritizes showing his new product to a large number of potential customers. This strategy focuses on increasing brand recognition and familiarity, which is crucial for new product launches. It lays the foundation for future sales by ensuring people know about his offering.

Colin would choose “Build awareness” as his marketing objective because he wants to get the word out about his newest product. The “Build awareness” objective is chosen to reach a broad audience and maximize exposure.

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