Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.

  • He wants to create dynamic call-only ads to reach specific audiences.
  • He wants to engage users who intend to purchase his products and are actively researching them.
  • He wants to use Google’s automation technology to grow direct sales of his products.
  • He wants to get his newest product in front of as many people as possible.

Correct Answer is: He wants to get his newest product in front of as many people as possible

Colin would choose “Build awareness” as his marketing objective because he wants to get the word out about his newest product. “Build awareness” objective is chosen to reach a broad audience and maximize exposure.