Home » Google Display Advertising Exam » Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.


  • Responsive Display Ads — Efficiency (1)
  • Uploaded image ads — Control (2)

Correct Answer is:

Responsive Display Ads — Efficiency (1)

Uploaded image ads — Control (2)

Efficiency is an advantage of Responsive Display Ad and Uploading an image ad represents the control.

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