Home » Google Display Advertising Exam » Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.


  • Affinity Audiences
  • Custom Affinity audiences
  • Demographic retargeting
  • In-Market audiences

The correct answer is: In-Market audiences

The in-Market audience will help Robert influence customer consideration. Because In-Market audience is that audience who are actively browsing, researching or comparing the types of products you sell and are close to conversion.

Here Robert wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands.

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