In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.
- Affinity Audiences
- Custom Affinity audiences
- Demographic retargeting
- In-Market audiences
The correct answer is: In-Market audiences
The in-Market audience will help Robert influence customer consideration. Because In-Market audience is that audience who are actively browsing, researching or comparing the types of products you sell and are close to conversion.
Here Robert wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration