The one reason to use a responsive display ad for your campaign is to increase ad performance.
- You want to meet your company’s branding requirements.
- You want to increase control of your ad format.
- You want to upload your ads.
- You want to increase ad performance.
The correct answer is: You want to increase ad performance.
The one reason to use responsive is that this campaign performs better. Not only do Responsive Display Ads look great, but they also perform. On average, we tend to see 50% more conversions.
- Learn more here: Skillshop Display Certification
- Fifth chapter: Deliver the Right Message on Google Display Ads
- Sub-Chapter: Responsive Display Ads