Custom Intent audiences is the another suitable option Brian could choose to help him influence potential customer consideration.
- Similar Audiences
- Standard remarketing
- Demographic targeting
- Custom Intent audiences
The correct answer is: Custom Intent audiences
If you want to create a tailored audience that isn’t covered in one of our In-Market audience segments, Custom Intent is for you. So Brian can choose Custom Intent Audience to influence potential customers even if it isn’t covered by the segments In-Market audiences offer.
- Learn more here: Skillshop Display Certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Influence consideration