Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.
- In-Market audiences
- Custom Affinity audiences
- Affinity audiences
- Demographic targeting
The correct answer: Demographic targeting
Thelma should select Demographic Targeting to best reach the users who are parents between the ages of 25 to 34. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Third chapter: Reach Users on Google Display Ads
- Sub-Chapter: Build awareness
