Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
- Allows advertisers to bid only for clicks from a specific group.
- Guarantees reduced conversion costs for advertisers.
- Allows advertisers to serve ads only at specific times.
- Is auction-specific to increase the chance for conversion.
- Uses machine learning to set bids, which saves time.
The correct answers are: Is auction-specific to increase the chance for conversion. and Uses machine learning to set bids, which saves time.
Automated bidding allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?
