Siona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.
- Maximize clicks
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
The correct answer is: Target impression share
Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad at the absolute top of the page. Target impression share is available either as a standard strategy within a single campaign or as a portfolio strategy across multiple campaigns.
Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.