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Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

Siona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.

  • Maximize clicks
  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share

The correct answer is: Target impression share

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad at the absolute top of the page. Target impression share is available either as a standard strategy within a single campaign or as a portfolio strategy across multiple campaigns.

Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.

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