Home » Google Display Advertising Exam » Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.


  • It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
  • It reaches specific audiences based on declared data.
  • It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passion
  • It allows her to show ads to people who previously visited her website as they browse websites and use apps.

The correct answer is: It allows her to show ads to people who previously visited her website as they browse websites and use apps.

Remarketing lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. It’s how you reconnect with great prospects as they browse the millions of websites and apps available on the network.

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