When planning a campaign, the first thing an advertiser thinks about should be

When planning a campaign, the first thing an advertiser thinks about should be: the advertiser’s goals the tools available to optimize the campaign the tools available to build a display ad the advertiser’s daily budget The correct Answer is: the advertiser’s goals Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback … Read more

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? Demographic targeting Contextual product targeting The “Green Living Enthusiasts” affinity audience Gender targeting The correct Answer is: The “Green Living Enthusiasts” affinity audience Google … Read more

Which feature applies to the Google Display Network, but not the Google Search Network?

Which feature applies to the Google Display Network but not the Search Network? Language targeting Frequency capping Location targeting Cost-per-click (CPC) bidding The correct Answer is: Frequency capping Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: Frequency capping feature applies to … Read more

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network? Image ads do not perform as well on the Google Display Network It ensures one of the ad formats will win the auction and show on a publisher site It … Read more

Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Advertise on the Search network as well as the Display Network Add a map showing her location to her ads … Read more

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics? Reach and Frequency Placement Performance Ad Performance Impression Share The correct Answer is: Placement Performance Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam … Read more

On the Display Network, enhanced cost-per-click (ECPC) automatically:

On the Display Network, enhanced cost-per-click (ECPC) automatically: sets bids to help you get as many conversions as possible adjusts your manual bid up or down based on each click’s likelihood to result in a conversion sets bids to maximize your conversion value while trying to reach an average return on ad spend sets bids … Read more

Cost-per-thousand impressions (CPM) bidding is only available for:

Cost-per-thousand impressions (CPM) bidding is only available for: accounts that are using prepay billing campaigns that target the Google Display Network accounts using U.S. Dollars for billing currency campaigns that target search partner sites The correct Answer is: campaigns that target the Google Display Network Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 … Read more

Your client has a Mexican restaurant and wants to increase brand awareness in the local community

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal? A text ad with a call extension on the Search Network An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most … Read more