If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?M

  • Influence consideration
  • Build awareness
  • Drive action
  • You don’t need to select marketing objective in this case

Correct answer is:

  • Drive action
  • Google Display Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive action

When to use “Drive Action” Marketing objective:

  • Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
  • Selling an established product or service
  • Closing a sale or conversion with customers who are ready to act

Types of featured in this objective: Features that start the purchasing or conversion process, such as remarketing and Conversion Optimizer bidding.
Read more here: https://support.google.com/adwords/answer/6175956