Last Updated on 5 years ago by School4Seo Team

• Influence consideration
• Build awareness
• You don’t need to select marketing objective in this case
• Drive action

The correct answer is: Drive action

Explanation: There are three types of marketing objectives:

• Build awareness
• Influence consideration
• Drive action

When to use “Drive Action” Marketing objective:

• Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
• Selling an established product or service
• Closing a sale or conversion with customers who are ready to act

Types of featured in this objective: Features that start the purchasing or conversion process, such as remarketing and Conversion Optimizer bidding.
Read more here: https://support.google.com/google-ads/answer/7450050