Home » Google Display Advertising Exam » Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  • Display ads with location extensions
  • Lightbox ads
  • TrueView ads
  • Universal app campaigns

The correct answer is: Universal app campaigns

Explanation: As an app advertiser, you want to get your app into the hands of more paying users.  If your goal is to find more valuable users, and you have the key in-app action tacked as a conversion event, use this option. AdWords will focus on people who are most likely to complete the specific in-app actions you’ve set up and selected for this campaign.
Read more here: https://support.google.com/google-ads/answer/6247380

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