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Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

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By launching a Google Search campaign, the value will be recognized that her business will have a competitive presence with similar businesses during searches.


Bernadette is in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognised by launching a Google Search campaign?

  • It will bring Bernadette’s website better page rank.
  • Ads from Bernadette’s campaign will appear in traditional media with related content.
  • Users will receive ads when physically near any of Bernadette’s storefronts.
  • Her business will have a competitive presence with similar businesses during searches.

The correct answer is: Her business will have a competitive presence with similar businesses during searches.

This value can be recognized by launching a Google Search campaign.

Right now, potential customers are searching for the products or services you offer. Creating a Google Search campaign can help them find you when they need you the most!

  • Learn more here: Skillshop Search Certification
  • Second chapter: Explore the Value of Google Search
  • Sub-Chapter: Recognize the value of Google Search ads
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