Brian’s optimization score is based upon the key aspects of his accounts, including statistics, settings, and industry trends.
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimisation score to make his Google Search campaign as effective as possible. What is Brian’s optimisation score based upon?
- Testing and reporting on the speed of Brian’s websites
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- Key aspects of his accounts, including statistics, settings, and industry trends
The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends
Optimization score is calculated in real-time, based on the statistics, settings, and status of your account and campaigns, the relevant impact of available recommendations, and recent recommendations history.
Optimization score is shown for active Search and Shopping campaigns only. Optimization score is not used by your Quality Score or AdRank.
An optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.
