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In-Market audiences would be suited to reach which user?

All Google Search Ads Exam Questions

In-Market audiences would be suited to reach someone looking to purchase a new car.


  • Someone researching the safety features of baby prams
  • Someone with a qualified interest in mountaineering
  • Someone excited about a new movie release
  • Someone looking to purchase a new car

The correct answer is: Someone looking to purchase a new car

This is the audience who are currently researching options and actively considering buying a product or service like yours.

“In-Market Audiences” is a powerful way to drive consideration among people who are actively researching the products or services you offer and who we’ve inferred are in-market to buy them, including those thinking of buying from other places.

  • Learn more here: Skillshop Search Certification
  • Fifth chapter: Reach Valued Customers with Search Audiences
  • Sub-Chapter: Identify the benefits of Google’s Search Audience solutions

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