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Paco has a business that manufactures specialized hiking and climbing equipment. It’s a small business, but you want to prepare to get to the top. What kind of Google Ads campaign can you use to give your brand more visibility and reach users across the network interested in hiking and climbing?

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Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?