An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.
- Additional links that direct users to specific pages of a website.
- A mobile-only format that enables users to contact a business via text messages.
- Extends ads with a phone number, allowing mobile users to directly call a business.
- Short, specific snippets of text that highlight value-adding attributes.
The correct answer is: Short, specific snippets of text that highlight value-adding attributes.
Callout extensions are short, specific (25-character) snippets of text. Callout extensions are short snippets of text and can serve multiple marketing objectives.
1. Be brief: Keep your callouts as short and specific as possible, and include at least six of them in your campaigns.
2. Be appealing: Consider callouts that are unique offerings and can apply at a high level to your whole business.
3. Be concrete: Focus on specific info (Eg: “4.7-inch LED display” vs. “large LED display”).
4. Think bullet points: “Free shipping” is much sharper than “We have free shipping.” Sentence case beats title case (e.g., “100% silk” vs. “100% Silk”).
- Learn more here: Skillshop Search Certification
- Fifth chapter: Make ads relevant with Search Ad Extensions
- Sub-chapter: Choose the right ad extensions
