What’s an accurate description of callout extensions?

What’s an accurate description of callout extensions?

  • Short, specific snippets of text that highlight value-adding attributes.
  • Additional links that direct users to specific pages of a website.
  • A mobile-only format that enables users to contact a business via text messages.
  • Extends ads with a phone number, allowing mobile users to directly call a business.
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Correct Answer is: Short, specific snippets of text that highlight value-adding attributes.

Callout extensions are short, specific (25-character) snippets of text. Callout extensions are short snippets of text and can serve multiple marketing objectives.

1. Be brief: Keep your callouts as short and specific as possible, and include at least six of them in your campaigns.

2. Be appealing: Consider callouts that are unique offerings and can apply at a high level to your whole business.

3. Be concrete: Focus on specific info (Eg: “4.7-inch LED display” vs. “large LED display”).

4. Think bullet points: “Free shipping” is much sharper than “We have free shipping.” Sentence case beats title case (e.g., “100% silk” vs. “100% Silk”).

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