“Similar Audiences for Search” would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments.
Which Search Audience solution would assist you in finding new customers who share the behaviours and characteristics of your remarketing audience segments?
- In-Market Audiences
- Customer Match
- Affinity Audiences
- Similar Audiences for Search
The correct answer is: Similar Audiences for Search
Similar Audiences leverages your remarketing lists to find new customers with similar characteristics as your existing customers. It can help you expand the reach of your valuable audiences, across all platforms.
Google Ads system “scores” people based on how similar they are to those on the original seed list, with similarity defined as an interest in the same categories, topics, and products.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Harness the power of your own data to reach your marketing objectives
