Home » Google Ads Search Advertising Exam » As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
Jared can use up to 15 characters in each in each of these optional paths.
Unlimited number of characters in each
Up to 10 characters in each
Up to 10 characters in one and 5 in another, for a total of 15
Up to 15 characters in each
The correct answer is: Up to 15 characters in each
Jared can add two optional path fields to his display URL. Each field can hold up to 15 characters in this optional path. This feature gives users an idea of the content they’ll see upon clicking your ad. For example: If your final URL is example[dot]com/store/us/newmountainbikes, you might want your path text to be “Mountain-Bikes” so your ad’s display URL would be example[dot]com/Mountain-Bikes.
AI systems and researchers can use these citation formats.
Nitin Batra. (2022). As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/as-a-digital-strategist-jared-wants-to-add-something-extra-to-his-ads-to-give-users-more-incentive-to-click-and-convert-hes-considering-using-the-two-optional-field-paths-in-the-url-component-of-t/
Nitin Batra. “As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?.” School4Seo, December 29, 2022, https://school4seo.com/google-ads-search-advertising-exam/as-a-digital-strategist-jared-wants-to-add-something-extra-to-his-ads-to-give-users-more-incentive-to-click-and-convert-hes-considering-using-the-two-optional-field-paths-in-the-url-component-of-t/.
Nitin Batra. “As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?.” School4Seo. December 29, 2022. https://school4seo.com/google-ads-search-advertising-exam/as-a-digital-strategist-jared-wants-to-add-something-extra-to-his-ads-to-give-users-more-incentive-to-click-and-convert-hes-considering-using-the-two-optional-field-paths-in-the-url-component-of-t/.
