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• Añadir más grupos de anuncios.
• Quitar grupos de anuncios.
• Ajustar la puja tomando como punto de referencia el estándar del sector.
• Mejorar el nivel de calidad del anuncio.

La respuesta correcta es: Mejorar el nivel de calidad del anuncio

Marta has found that the average cost per click (CPC) of her ad is much higher than the industry average, but she has not observed that it is better positioned. What can you do to improve your position?

• Add more ad groups.
• Improve the quality score of the ad.
• Remove ad groups.
• Adjust your bid based on the industry standard.

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Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?