Using ad extensions that make sense increases the likelihood of matching a user’s moment and addressing their signals, like intent, device, interest, location, etc. As a result, your ads will be more relevant and draw higher engagement.
- With attractive images and videos.
- Ad extensions include a “share” button.
- Ad extensions include a “like” button to gauge if an ad is favorable.
- By addressing a user’s intent, device, and location.
The correct answer is: By addressing a user’s intent, device, and location.
Providing relevant ad extensions encourages users to make more informed decisions and take action. Ad extensions increase engagements.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Make ads relevant with Search Ad Extensions
- Sub-chapter: Explain why ad extensions matter
