With Dynamic Search Ads, the advertiser provides A list of web pages.
- A list of search terms
- A machine-learning algorithm
- A headline
- A list of web pages
The correct answer is: A list of web pages
You specify the pages of your website, the daily budget, and an ad template. The customer enters their search term in Google Search. If you have content relevant to the search, Google dynamically generates an ad headline and destination URL to the best matching page on your site.
Using Google’s web crawling technology, Dynamic Search Ads indexes your website and uses that index list to ultimately determine if a customer’s search is relevant to your business. If the search term matches the index, Dynamic Search Ads will automatically create a headline and a destination URL customized to the customer search term and will enter a dynamic search ad based on your template into the Google Ads auction.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Complement your keyword strategy with Dynamic Search Ads (DSA)
