Setting up keywords using a broad-match modifier will make Jamie’s work easier because then she doesn’t have to think of all the related saucepan keywords and She can easily select the color she wants to focus on.
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad match modifier. What are two ways in which the broad match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
- She can explicitly choose keywords to ignore.
- Her ad will only show for “blue saucepans.”
- She can choose the exact searches her keywords will match.
- She doesn’t have to think of all the related saucepan keywords.
- She can easily select the color she wants to focus on.
The correct answers are: She doesn’t have to think of all the related saucepan keywords. and She can easily select the color she wants to focus on.
Broad match modifiers ensure your ads will only show for searches that include the words you’ve marked with a plus sign, such as +blue +saucepans +Pans, or close variations.
Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
This is different from the broad match, which allows for any variation of the keyword to appear in the search term. Broad match modifiers only allow for close variations.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Manage which searches prompt your ads