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• Que otros negocios como el suyo han superado a su campaña en un 78 %.
• Que es necesario aumentar el presupuesto de la campaña en un 22 % para que esté totalmente optimizada.
• Que el 22 % de los ingresos invertidos en la campaña se han asignado erróneamente.
• La puntuación de la campaña indica que tiene un 78 % de margen de mejora.

La respuesta correcta es: La puntuación de la campaña indica que tiene un 78 % de margen de mejora

Mercedes has been running a Google Search Network campaign for several months, and has noticed that sales of advertised products are starting to slow down. You decide to check the Google Ads Recommendations page and find that the optimization level for the campaign is 22%. What does this figure mean?

• That other businesses like yours have outperformed your campaign by 78%.
• That it is necessary to increase the budget of the campaign by 22% so that it is fully optimized.
• The campaign score indicates that it has a 78% margin for improvement.
• That 22% of the income invested in the campaign has been misallocated.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?