Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?

Google Search campaigns can be tailored to promote her company’s sales event “By creating a new ad group for the sale” and “By setting campaign start/end dates

More importantly you can use COUNTDOWN and GLOBAL_COUNTDOWN function. You can let potential customers know about sales or special events by adding a countdown to your ad text.

Both countdown functions count down by day, then by hour, then by minute. So a line of ad text with a countdown customizer might say “Hurry, sale ends in 3 hours,” and then 2 hours and 28 minutes later say, “Hurry, sale ends in 32 minutes.”

Learn more here: https://support.google.com/google-ads/answer/6193743

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