You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It helps businesses determine a go-to-market strategy.
- It makes recommendations that are validated using machine learning.
The correct answer is: It makes recommendations that are validated using machine learning.
Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.
Performance Planner uses a combination of account history and machine learning to power forecasts. In Google Ads tools, forecasts must meet a certain level of accuracy.
Google Ads uses machine learning to fine-tune forecasts and achieve a higher level of accuracy.
- Learn more here: Skillshop Search Certification
- Last chapter: Increase conversions with Performance Planner
- Sub-Chapter: Why you should plan for Performance with Performance Planner