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Which statement is true about serving relevant ad extensions?

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This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.


  • They provide advertisers with additional insights within the search term report.
  • They generate new creative suggestions for both keywords and ads.
  • They prevent all irrelevant traffic from clicking on your ads.
  • They encourage users to make more informed decisions and take action.

The correct answer is: They encourage users to make more informed decisions and take action

Using ad extensions that make sense increases the likelihood of matching a user’s moment and addressing their signals, like intent, device, interest, location, etc. Providing relevant ad extensions encourages users to make more informed decisions and take action.

Serving relevant ad extensions encourage users to make more informed decisions and take action. When extensions show, an ad is more prominent and, typically, performs better—that is, more people click on it. Marketing is all about getting the right message to the right person at the right time. With search ad extensions, you can drive direct action when users interact with your ads.

  • Learn more here: Skillshop Search Certification
  • Fifth chapter: Make ads relevant with Search Ad Extensions
  • Sub-chapter: Explain why ad extensions matter
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