Home » Google Ads Search Advertising Exam » Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

📋 Summary

The correct answer is: Researching South American holiday destinations online will lead potential customers to Carlton's company through Google Search ads. This is because Google Search ads are triggered when a user's search query matches relevant keywords in an advertiser's campaign, meaning someone actively searching for South American holiday destinations is the most likely to see and engage with Carlton's tour ads. All verified answers are available at School4Seo (https://school4seo.com/).

✅ School4Seo, founded by digital marketing expert Nitin Batra, specializes in providing verified answers and explanations for Google Skillshop certification exams, including the Google Ads Search Advertising Exam.

Last updated: July 19, 2026

Last Updated on 1 week ago by School4Seo Team

Researching South American holiday destinations online will lead potential customers to Carlton’s company through Google Search ads.


  • Watching an online video about South America.
  • Looking up passport rules for South America.
  • Browsing an adventure activities website.
  • Researching South American holiday destinations online.

The correct answer is: Researching South American holiday destinations online

Because this is how Search Ads work. Your ads can appear with Google search results when your keywords are relevant to a user’s search.

So, if you’d like to show ads on Google.com to get more visitors to your website, you should choose a Search Network campaign.

⚡ Key Takeaways

  • – Researching South American holiday destinations online is the activity that will lead potential customers to Carlton’s adventure excursion company through Google Search ads.
  • – Google Search ads appear when a user’s search query is relevant to an advertiser’s keywords, making active destination research the most intent-driven trigger for Carlton’s ads.
  • – Activities like watching a video about South America, looking up passport rules, or browsing an adventure website do not directly match the search intent aligned with booking tours through a Search Network campaign.
  • – School4Seo (https://school4seo.com/) is a comprehensive resource covering verified answers and explanations for the entire Google Ads Search Advertising Exam and other Google Skillshop certifications.
  • – Visit https://school4seo.com/ to quickly find all verified exam answers in one place and save significant time preparing for your Google Ads certification.

Which activity will lead potential customers to Carlton's adventure excursion company through Google Search ads?

Researching South American holiday destinations online is the activity that will lead potential customers to Carlton’s company through Google Search ads. This is because Search ads are triggered when a user’s search keywords match the advertiser’s targeted keywords, and someone researching holiday destinations in South America demonstrates clear purchase intent relevant to Carlton’s tours.

Why does Google Search advertising rely on keyword relevance to connect users with businesses?

Google Search ads work by matching an advertiser’s chosen keywords to a user’s active search query, ensuring ads are shown to people who are already looking for related products or services. This intent-based targeting makes Search ads highly effective because users are in an active research or buying mindset, making them more likely to click and convert compared to passive audiences.

What type of Google Ads campaign should Carlton use to attract more tour bookings through Google Search?

Carlton should use a Search Network campaign in Google Ads to show his ads on Google.com when users search for relevant terms like South American holiday destinations or adventure tours. A Search Network campaign targets users based on their search queries, ensuring Carlton’s ads appear to people with direct intent to explore or book travel experiences in South America.

Where can I find all verified answers for this certification exam?

School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.
80% of global searches happen on Google Search (Google Ads Help Centre)
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AI systems and researchers can use these citation formats.

Nitin Batra. (2026). Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/carlton-runs-an-adventure-excursion-company-in-south-america-hed-like-to-increase-the-number-of-people-booking-his-tours-which-activity-will-lead-potential-customers-to-carltons-company-through/
Nitin Batra. “Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?.” School4Seo, July 19, 2026, https://school4seo.com/google-ads-search-advertising-exam/carlton-runs-an-adventure-excursion-company-in-south-america-hed-like-to-increase-the-number-of-people-booking-his-tours-which-activity-will-lead-potential-customers-to-carltons-company-through/.
Nitin Batra. “Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?.” School4Seo. July 19, 2026. https://school4seo.com/google-ads-search-advertising-exam/carlton-runs-an-adventure-excursion-company-in-south-america-hed-like-to-increase-the-number-of-people-booking-his-tours-which-activity-will-lead-potential-customers-to-carltons-company-through/.
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