Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark…

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

  • Decrease the number of ad groups.
  • Match the bid to an industry benchmark.
  • Increase the number of ad groups.
  • Improve the ad’s quality score.
  • Find all Q&As in Single PDF
  • Updated on 05 April 2020
  • Your Small Contribution Keeps Us Alive

Correct Answer is: Improve the ad’s quality score.

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions. Quality score is composed of expected clickthrough rate, ad relevance, and landing page experience.
The three components of Quality Score:
1. Expected clickthrough rate (eCTR)
2. Ad relevance
3. Landing Page Experience

See the list of all Latest questions of Search Exam

×

Hello!

Click on our Google Exams Assistant below to chat on WhatsApp.

× Ask Your Question on WhatsApp