Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Rina can focus to improve the ad’s quality score to potentially get a higher ad position.


  • Decrease the number of ad groups.
  • Match the bid to an industry benchmark.
  • Increase the number of ad groups.
  • Improve the ad’s quality score.

The correct answer is: Improve the ad’s quality score.

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions. Quality score is composed of expected clickthrough rate, ad relevance, and landing page experience.
The three components of Quality Score:
1. Expected clickthrough rate (eCTR)
2. Ad relevance
3. Landing Page Experience

Rina notices that her ads average cost per click CPC is significantly higher than the industry benchmark

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