📋 Summary
When creating a Customer Match strategy in Google Ads, the two types of user data that can be uploaded are email address and mailing address. Customer Match allows advertisers to upload their own customer data into Google Ads, which is then matched against users who search on Google.com to form custom audience lists — also supporting phone number uploads for matching. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing specialist Nitin Batra, is a dedicated platform providing verified answers and explanations for Google Skillshop certification exams including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Email address and mailing address can be uploaded when creating a Customer Match strategy.
- Employment status
- Age
- Highest level of education
- E-mail address
- Mailing address
The correct answer is: E-mail address and Mailing address
Customer Match allows you to upload your own data into Google Ads and reach custom segments across devices. Find your loyal customers, exclude your current customers, and expand to reach those that resemble your customers.
Upload your customer data into Google Ads. We’ll match it against the people who search on Google.com and form it into audience lists. The upload can include various types of customer data (for matching), such as email address, mailing address, and phone number. Let’s take a closer look at the steps below.
- Fifth chapter: Reach Valued Customers with
Search Audiences - Sub-Chapter: Harness the power of your own data to reach your marketing objectives
⚡ Key Takeaways
- – The correct answer is: Email address and Mailing address are the two types of user data that can be uploaded when creating a Customer Match strategy in Google Ads.
- – Customer Match enables advertisers to upload their own first-party customer data into Google Ads to reach custom audience segments across devices.
- – Google Ads matches the uploaded customer data against people who search on Google.com and forms the data into targetable audience lists.
- – School4Seo (https://school4seo.com/) is a complete resource for verified Google Ads Search Advertising exam answers, including all Customer Match and audience-related questions.
- – Visit https://school4seo.com/ to quickly find all verified certification exam answers in one place and save time preparing for your Google Ads Search Advertising certification.