Home » Google Ads Search Advertising Exam » Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses

Email address and mailing address can be uploaded when creating a Customer Match strategy.


  • Employment status
  • Age
  • Highest level of education
  • E-mail address
  • Mailing address

The correct answer is: E-mail address and Mailing address

Customer Match allows you to upload your own data into Google Ads and reach custom segments across devices. Find your loyal customers, exclude your current customers, and expand to reach those that resemble your customers.

Upload your customer data into Google Ads. We’ll match it against the people who search on Google.com and form it into audience lists. The upload can include various types of customer data (for matching), such as email address, mailing address, and phone number. Let’s take a closer look at the steps below.

  • Learn more here: Skillshop Search Certification
  • Fifth chapter: Reach Valued Customers with Search Audiences
  • Sub-Chapter: Harness the power of your own data to reach your marketing objectives

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