You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads…

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1. Google Search Ads Exam
2. Google Display Ads Exam
3. Google Shopping Ads Exam
4. Google Video Ads Exam

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You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

  • Removing Similar Audiences from Remarketing campaigns
  • Use Similar Audiences to re-connect with past visitors to your site
  • Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
  • Use Similar Audiences to find new visitors for your site

Correct Answer is: Use Similar Audiences to find new visitors for your site.

Remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested in your products or services.

Google Ads looks at the search activity in a short time frame around when visitors are added to your remarketing list to understand aggregate search behavior of visitors in your list. Based on this information, the system automatically finds new potential customers whose search behavior is similar to that of people in your remarketing list.

Learn more here: https://support.google.com/google-ads/answer/7151628

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