Use Similar Audiences to find new visitors for your site to amplify results from your Google Search campaigns when using Remarketing Lists for Search Ads.
- Removing Similar Audiences from Remarketing campaigns
- Use Similar Audiences to re-connect with past visitors to your site
- Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
- Use Similar Audiences to find new visitors for your site
The correct answer is: Use Similar Audiences to find new visitors for your site.
Remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested in your products or services.
Google Ads looks at the search activity in a short time frame around when visitors are added to your remarketing list to understand the aggregate search behavior of visitors in your list. Based on this information, the system automatically finds new potential customers whose search behavior is similar to that of people in your remarketing list.