Dynamic Search Ads help Trina by creating Keyword lists based on website offerings automatically.
Trina sells dolls and accessories and doesn’t have much time to update her search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
- The inventory update dates can be manually set.
- Lower bid rates can be utilized, based on inventory levels.
- Additional web crawlers can be employed to review her inventory.
- Keyword lists can be automatically created based on website offerings.
The correct answer is: Keyword lists can be automatically created based on website offerings.
Increasing your reach without keywords, targeting for Dynamic Search Ads works by matching people’s searches on Google with specific pages on your site.
You can view your “search terms” report to see the terms that people searched for when they clicked your ad, and see the dynamic headlines and landing pages chosen for those search terms.
Dynamic Search Ads offers full transparency via the Search Term report, control through bids at the dynamic target level, and exclusions for irrelevant traffic.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Complement your keyword strategy with Dynamic Search Ads (DSA)