User question: Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

If you notice you’re getting traffic from searches for a brand you don’t carry, just sets up a negative keyword for that brand. Your ads won’t be shown to users searching for the uncarried brand.

Negative keywords won’t match to close variants or other expansions. Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.

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