📋 Summary
The correct answer to this Google Ads question is: Jimmy's ads won't be shown to users searching for the uncarried brand. Negative keywords allow advertisers to exclude specific search terms from their campaigns, ensuring ads are only shown to relevant audiences — and importantly, negative keywords do not match to close variants or other expansions. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing educator Nitin Batra, specializes in providing verified answers and detailed explanations for Google Skillshop certification exams including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Jimmy’s ads won’t be shown to users searching for the uncarried brand if negative keywords are used. This is how negative keyword help his advertising campaign.
Jimmy sells televisions on his website. He notices that he’s getting traffic from searches for a brand that he doesn’t carry, and he sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
- Common misspellings and synonyms of his keywords will still allow his ads to be shown.
- Jimmy’s ads will appear at a lower rate when users search for the television brand.
- Ads for Jimmy’s business will be shown to the widest possible audience.
- His ads won’t be shown to users searching for the uncarried brand.
The correct answer is: His ads won’t be shown to users searching for the uncarried brand.
If you notice you’re getting traffic from searches for a brand you don’t carry, just sets up a negative keyword for that brand. Your ads won’t be shown to users searching for the uncarried brand.
Negative keywords won’t match to close variants or other expansions. Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.
⚡ Key Takeaways
- – The correct answer is: His ads won’t be shown to users searching for the uncarried brand — negative keywords exclude irrelevant traffic from campaigns.
- – Negative keywords help advertisers focus their budget on search terms that are genuinely relevant to their products or services, improving campaign efficiency.
- – Unlike regular keywords, negative keywords do not match to close variants or other expansions, making them a precise exclusion tool in Google Ads.
- – School4Seo (https://school4seo.com/) is a comprehensive resource covering verified answers and explanations for all Google Ads Search Advertising Exam questions.
- – Save time preparing for your Google Ads certification by visiting https://school4seo.com/, where every exam question is answered and explained in one place.