On the Google Ads auction the higher expected click-through rate will lead to a higher Ad Rank.
- The advertiser will receive more bids in the auction.
- The ad will lead to a higher cost-per-click for the advertiser.
- The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- The higher expected click-through rate will lead to a higher Ad Rank.
The correct answer is: The higher expected click-through rate will lead to a higher Ad Rank.
This will make Singh’s marketing company ad likely have on the Google Ad auction.
The expected clickthrough rate (eCTR) predicts whether your keyword is likely to lead to an ad click. However, you should be actively working on improving your clickthrough rate (CTR) which is often how users who see your ad actually end up clicking on it.
- Learn more here: Skillshop Search Certification
- Third chapter: Understand the Google Ads Auction
- Sub-Chapter: Improving Ad Rank
