Page feeds Search Ads option allows an advertiser to group web pages under custom labels.
- URL filtering
- Categories
- Landing pages
- Page feeds
The correct answer is: Page feeds
Generate your ad group’s DSA targeting based on a feed of specific URLs, mapped to custom labels that can be updated automatically.
Example: You want to make a campaign for TVs that are on sale. You’ll need to create a feed and label all the TVs being sold at a discount “ON_SALE”. In your dynamic ad group, choose to target custom labels, and enter “ON_SALE” as a custom label. You’ll also be able to add a custom bid for that target.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Complement your keyword strategy with Dynamic Search Ads (DSA)
