What’s a likely reason for ad not being frequently displayed even after making high-quality ad with an excellent keyword list?

“Bid for the ad is too low.”

Even after building high-quality ad with an excellent keyword list. You’re disappointed the ad isn’t being shown as much as you’d like. The reason is “Bid for the ad is too low.” With lower bids, your campaign is likely to receive fewer clicks and conversions. I remember a question where Michael built a high-quality ad with an excellent keyword list but still his ads were not being displayed frequently.

2 thoughts on “What’s a likely reason for ad not being frequently displayed even after making high-quality ad with an excellent keyword list?”

  1. Can I assume it the answer of Search Exam’s question, Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

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