Home » Google Ads Search Advertising Exam » Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Jasmine should use Maximize Click bidding strategy in her campaign to drive as many potential customers to her website as possible.


Jasmine is the director of marketing for a chain of clothing shops. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

  • Target impression share
  • Target return on ad spend (tROAS)
  • Maximize conversions
  • Maximize clicks

The correct answer is: Maximize clicks


Jasmine should use Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to try to get you as many clicks as possible within a target spend the amount that you choose.

  • Learn more here: Skillshop Search Certification
  • Sixth chapter: Increase Efficiency with Automated Bidding
  • Sub-Chapter: Choose the right bidding strategy

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