Last Updated on 2 weeks by School4Seo Team
Jasmine should use Maximize Click bidding strategy in her campaign to drive as many potential customers to her website as possible.
Jasmine is the director of marketing for a chain of clothing shops. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
- Target impression share
- Target return on ad spend (tROAS)
- Maximize conversions
- Maximize clicks
The correct answer is: Maximize clicks
Explanation: Maximize clicks is the appropriate automated bidding strategy for Jasmine.
This strategy focuses on driving the highest possible number of clicks within her set budget. It’s ideal when the primary goal is to increase website traffic. By using maximize clicks, Google’s system automatically adjusts bids to generate the most clicks without exceeding the budget. This ensures Jasmine maximizes the number of potential customers reaching her website, aligning with her objective of driving traffic within a limited budget.
Jasmine should use Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to try to get you as many clicks as possible within a target spend the amount that you choose.
