Jasmine should use Maximize Click bidding strategy in her campaign to drive as many potential customers to her website as possible.
Jasmine is the director of marketing for a chain of clothing shops. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
- Target impression share
- Target return on ad spend (tROAS)
- Maximize conversions
- Maximize clicks
The correct answer is: Maximize clicks
Jasmine should use Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to try to get you as many clicks as possible within a target spend the amount that you choose.
- Learn more here: Skillshop Search Certification
- Sixth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy