Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

  • Target impression share
  • Target return on ad spend (tROAS)
  • Maximize conversions
  • Maximize clicks
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  • Updated on 05 April 2020
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Correct Answer is: Maximize clicks


Jasmine should use Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to try to get you as many clicks as possible within a target spend amount that you choose.
  • Learn more here: Skillshop Search Certification
  • Sixth chapter: Increase Efficiency with Automated Bidding
  • Sub-Chapter: Choose the right bidding strategy

See the list of all Latest and updated questions of Search Certification

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