Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front.
- By presenting users with catalog options for a product.
- By dynamically using negative keywords, based on a user’s website content.
- By attracting users with creative assets.
- By providing users with relevant information up-front.
The correct answer is: By providing users with relevant information up-front
For that reason, it’s a good idea to use all the extensions relevant to your business goals. Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front. To maximize the performance of your text ads, Google Ads selects which extensions to show in response to each individual search on Google.