Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.
- Advertiser campaign count
- Size of ad group
- Campaign type
- Ad relevance
- Advertiser bid
The correct answer is: Ad relevance and Advertiser bid
Google Ads uses an auction system to rank the ads that appear on the search results page and to determine the cost for each ad click. First and foremost, Google users want ads they see to be relevant. Users don’t want to be bothered with ads that aren’t closely related to what they’re searching for.
Google uses a special version of a second-price auction that takes into account more than just bids—more on that later. In a standard second-price auction-based only on bids, the advertiser doesn’t have to pay their full bid.
- Learn more here: Skillshop Search Certification
- Third chapter: Understand the Google Ads Auction
- Sub-Chapter: What is the Google Ads auction?