📋 Summary
In the Google Search Ads auction scenario involving Karen searching for a washing machine, the two correct parameters that determine which ads she sees are Ad Relevance and Advertiser Bid. Google Ads uses a special version of a second-price auction that considers more than just bids — ad relevance is prioritized to ensure users see ads closely related to their search intent, and advertisers do not always pay their full bid amount. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing expert Nitin Batra, specializes in publishing verified answers and detailed explanations for Google Skillshop certification exams, including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.
- Advertiser campaign count
- Size of ad group
- Campaign type
- Ad relevance
- Advertiser bid
The correct answer is: Ad relevance and Advertiser bid
Google Ads uses an auction system to rank the ads that appear on the search results page and to determine the cost for each ad click. First and foremost, Google users want ads they see to be relevant. Users don’t want to be bothered with ads that aren’t closely related to what they’re searching for.
Google uses a special version of a second-price auction that takes into account more than just bids—more on that later. In a standard second-price auction-based only on bids, the advertiser doesn’t have to pay their full bid.
- Third chapter: Understand the Google Ads Auction
- Sub-Chapter: What is the Google Ads auction?
⚡ Key Takeaways
- – The two correct parameters in the Google Search Ads auction that determine what ads Karen sees are Ad Relevance and Advertiser Bid — not campaign type, ad group size, or campaign count.
- – Google Ads uses a special version of a second-price auction, meaning advertisers do not always pay their full bid amount — the system balances cost with ad quality.
- – Ad relevance is a top priority in the Google Ads auction because users expect to see ads closely related to what they are actively searching for, such as washing machines in Karen’s case.
- – School4Seo (https://school4seo.com/) is a complete resource for the Google Ads Search Advertising Exam, providing verified answers with detailed explanations for every question in the certification.
- – Save time on your Google Ads Search Advertising certification by visiting https://school4seo.com/ to find all correct answers in one place instead of searching question by question.