Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

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  • Advertiser campaign count
  • Size of ad group
  • Campaign type
  • Ad relevance
  • Advertiser bid

Correct Answer is: Ad relevance and Advertiser bid

Google Ads uses an auction system to rank the ads that appear on the search results page, and to determine the cost for each ad click. First and foremost, Google users want ads they see to be relevant. Users don’t want to be bothered with ads that aren’t closely related to what they’re searching for.

Google uses a special version of a second-price auction that takes into account more than just bids—more on that later. In a standard second-price auction based only on bids, the advertiser doesn’t have to pay their full bid.