A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.Which two searches may prompt the marketing manager’s ad?

A question was asked by a website user.

Here the answer would be “Travel on a paddle ship” and “A green boat paddle”

I would like to have attention on the definition of “broad match” and “broad match modifier”

When you wants to get your ads in front of a wider audience and also make sure you are not missing any search terms your customers might be using, you use the broad match and broad match modifier keyword match types. Broad match modifiers allow you to indicate if there are certain concepts related to your keywords that must be present in the searches you reach.

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