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A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad?

The two searches may prompt the marketing manager’s ad are A green boat paddle and Travel on a paddle ship. Because he decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.


A water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, ‘boat’. The manager then adds ‘paddle’ as a broad match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Select All Correct Responses

  • Rowboat paddling
  • Boats and ships
  • Boat adventure
  • A green boat paddle
  • Travel on a paddle ship

The correct answer is: A green boat paddle and Travel on a paddle ship

I would like to have attention to the definition of “broad match” and “broad match modifier”. When you want to get your ads in front of a wider audience and also make sure you are not missing any search terms your customers might be using, you use the broad match and broad match modifier keyword match types. Broad match modifiers allow you to indicate if there are certain concepts related to your keywords that must be present in the searches you reach.

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