Home » Google Ads Creative Certification » If you want to improve performance of video campaigns, what approach should you take with creative?

If you want to improve performance of video campaigns, what approach should you take with creative?

You should keep the value proposition and use case precise with creative, if you want to improve the performance of video campaigns,

  • Avoid humor as it’s more subjective.
  • Focus on audio and supers to reinforce your message.
  • Feature products in only the first and last five seconds.
  • Keep the value proposition and use case precise.

The correct answer is: Keep the value proposition and use case precise.

Keep your value proposition, use case, and pricing precise and sharp.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

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