Home » Google Ads Creative Certification » A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

A tourism company wants to create a Discovery campaign intended to generate leads, they should choose the Images of tourists enjoying their tour in scenic locations.

  • Only their main website photo
  • only their best-performing image on social media.
  • Images of tourists in locations both on and off the tour.
  • Images of tourists enjoying their tours in scenic locations

The correct answer is: Images of tourists enjoying their tour in scenic locations.

Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. As the campaigns are intended to generate leads, your images should be high-resolution and contextually relevant. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.

Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863

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