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Home » Google Ads Creative Certification » You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?
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You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?

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If your goal is to drive sign-ups for a subscription-based online fitness platform’s free trials, setting the context and including a clear call-to-action would help accomplish this in a video ad with an action objective.

  • Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
  • Focus on people to get the product noticed.
  • Focus on audio and supers to reinforce your message.
  • Set the context and include a clear call-to-action.

The correct answer is: Set the context and include a clear call-to-action.

A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

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