If your goal is to drive sign-ups for a subscription-based online fitness platform’s free trials, setting the context and including a clear call-to-action would help accomplish this in a video ad with an action objective.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on people to get the product noticed.
- Focus on audio and supers to reinforce your message.
- Set the context and include a clear call-to-action.
The correct answer is: Set the context and include a clear call-to-action.
A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.